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Learn how Farmers Defense leverages Amped as their modern, all-in-one popup solution — helping them drive email and SMS opt-in rates and level up their A/B testing.
23%
Email opt-in rate
$1M+
in retention revenue generated
4x
increase in opt-in rates
“Amped improves the quality of our user experience as well as our metrics and email and SMS signups. I’m excited to see the different ways we’re going to play with popups as we keep growing.”
“Amped improves the quality of our user experience as well as our metrics and email and SMS signups. I’m excited to see the different ways we’re going to play with popups as we keep growing.”
Dalton Holcombe
Marketing Manager at Farmers Defense
Dalton Holcombe
Marketing Manager at Farmers Defense
Farmers Defense is an apparel company specializing in products that protect every kind of grower — from gardeners to farmers — with UV-protective clothing, waterproof aprons, and more. The brand reached out to Amped to revamp their popups and maximize email and sms signups, one of their most lucrative DTC marketing channels.
Farmers Defense is an apparel company specializing in products that protect every kind of grower — from gardeners to farmers — with UV-protective clothing, waterproof aprons, and more. The brand reached out to Amped to revamp their popups and maximize email and sms signups, one of their most lucrative DTC marketing channels.
About
About
Before Amped, Farmers Defense juggled two different popup tools: one for SMS signups and one for email. This setup grew too time-consuming and difficult to make the popup designs look good, especially as email is one of the brand’s most impactful touchpoints, explains Dalton Holcombe. Luckily, as he recounts:
Before Amped, Farmers Defense juggled two different popup tools: one for SMS signups and one for email. This setup grew too time-consuming and difficult to make the popup designs look good, especially as email is one of the brand’s most impactful touchpoints, explains Dalton Holcombe. Luckily, as he recounts:
It’s draining to settle for mediocre popups and clunky builders just because they’re free
Challenge
It’s draining to settle for mediocre popups and clunky builders just because they’re free
Challenge
“Amped landed in our laps at the perfect time. They handled both SMS and email popups in one platform, and we immediately saw some pretty cool features that others didn’t offer.”
“Amped landed in our laps at the perfect time. They handled both SMS and email popups in one platform, and we immediately saw some pretty cool features that others didn’t offer.”
Dalton Holcombe
Marketing Manager at Farmers Defense
Dalton Holcombe
Marketing Manager at Farmers Defense
For instance, Amped offers far more design customization options than previous popups Dalton had tried. Now, he could finally A/B test any and every element of the design — layouts, colors, functions, and more — until he found a winning combination for the Farmers Defense audience.
For instance, Amped offers far more design customization options than previous popups Dalton had tried. Now, he could finally A/B test any and every element of the design — layouts, colors, functions, and more — until he found a winning combination for the Farmers Defense audience.
“Being able to do split testing right off the bat and see the results on what worked was such a valuable feature for us.”
“Being able to do split testing right off the bat and see the results on what worked was such a valuable feature for us.”
Dalton Holcombe
Marketing Manager at Farmers Defense
Dalton Holcombe
Marketing Manager at Farmers Defense
From day one, the Farmers Defense team has loved three aspects of working with Amped:
After a speedy onboarding with Amped, Kaz Kosciolek, Co-Founder of Farmers Defense, immediately set up a popup quiz to capture email and SMS signups while personalizing the shopper’s experience. As a result, he gained insights into customer behaviors and mindsets that he simply could not access before.
“Right off the bat, Amped helped us set up a couple of test quizzes to gain some learnings and insights into our audience. Then, they helped us make changes to optimize even further.” - Kaz Kosciolek, Co-Founder of Farmers Defense
Farmers Defense is able to segment emails and A/B test content accordingly. As the team maps out how to expand their brand and its target audiences, segmentation becomes increasingly important, explains Dalton.
“If we can get key information from people as soon as they enter our site, we can start creating more content catered to their needs. Amped helps us get a head start on something that would normally take months and months.” - Dalton Holcombe, Marketing Manager at Farmers Defense
Even after initial onboarding has concluded, Dalton reports the Amped team remains within reach at all times, ready to provide quick and thoughtful support that will help Farmers Defense realize their vision through owning the relationship by capturing more email and sms subscribers.
From day one, the Farmers Defense team has loved three aspects of working with Amped:
After a speedy onboarding with Amped, Kaz Kosciolek, Co-Founder of Farmers Defense, immediately set up a popup quiz to capture email and SMS signups while personalizing the shopper’s experience. As a result, he gained insights into customer behaviors and mindsets that he simply could not access before.
“Right off the bat, Amped helped us set up a couple of test quizzes to gain some learnings and insights into our audience. Then, they helped us make changes to optimize even further.” - Kaz Kosciolek, Co-Founder of Farmers Defense
Farmers Defense is able to segment emails and A/B test content accordingly. As the team maps out how to expand their brand and its target audiences, segmentation becomes increasingly important, explains Dalton.
“If we can get key information from people as soon as they enter our site, we can start creating more content catered to their needs. Amped helps us get a head start on something that would normally take months and months.” - Dalton Holcombe, Marketing Manager at Farmers Defense
Even after initial onboarding has concluded, Dalton reports the Amped team remains within reach at all times, ready to provide quick and thoughtful support that will help Farmers Defense realize their vision through owning the relationship by capturing more email and sms subscribers.
Solution
Solution
“Amped is always there to jump in and help us get the final product we envision. It’s cool to be there as their team is continually growing as well. We’re all under the hood together, seeing how we can improve all the way through.”
“Amped is always there to jump in and help us get the final product we envision. It’s cool to be there as their team is continually growing as well. We’re all under the hood together, seeing how we can improve all the way through.”
Dalton Holcombe
Marketing Manager at Farmers Defense
Dalton Holcombe
Marketing Manager at Farmers Defense
Prior to Amped, the Farmers Defense team remembers their email opt-in rates were par the course. Today, they’ve hit the impressive industry benchmark of a >10% email opt-in rate, which continues to climb. Their SMS opt-in rates are rapidly catching up.
In addition, Famers Defense can make the most of these signups with strategic, segmented communication — powered by insights from Amped’s quiz popups and the zero-party data they've collected. Take a look at some results so far:
Looking ahead, Kaz plans to leverage Amped to make the most of holiday sales in Q4. Knowing Famers Defense has reliable email and SMS signup rates as well as the tools to keep scaling those numbers makes all the difference.
Prior to Amped, the Farmers Defense team remembers their email opt-in rates were par the course. Today, they’ve hit the impressive industry benchmark of a >10% email opt-in rate, which continues to climb. Their SMS opt-in rates are rapidly catching up.
In addition, Famers Defense can make the most of these signups with strategic, segmented communication — powered by insights from Amped’s quiz popups and the zero-party data they've collected. Take a look at some results so far:
Looking ahead, Kaz plans to leverage Amped to make the most of holiday sales in Q4. Knowing Famers Defense has reliable email and SMS signup rates as well as the tools to keep scaling those numbers makes all the difference.
Farmers Defense hits industry-leading email opt-in rates with Email and SMS signups going through the roof
Results
Farmers Defense hits industry-leading email opt-in rates with Email and SMS signups going through the roof
Results
“Being able to customize content to different channels and audiences is a game-changer. Overall, it’s great to be able to reflect our offers and know we’re going to continue with strong signup rates. We’re excited to keep using Amped for all of this.”
“Being able to customize content to different channels and audiences is a game-changer. Overall, it’s great to be able to reflect our offers and know we’re going to continue with strong signup rates. We’re excited to keep using Amped for all of this.”
Kaz Kosciolek
Co-founder of Farmers Defense
Kaz Kosciolek
Co-founder of Farmers Defense