How Happy Viking lifts opt-in rates by over 200% with Amped

Founded in 2020 by tennis champion Venus Williams, Happy Viking is a leading plant-based superfoods brand. A subsidiary of Dyla Brands, Happy Viking is B-Corp Certified and backed by sports legends like Kevin Durant, Megan Rapinoe, and Michelle Wie. 

As Grace Greenwood, Sr. Manager of Customer Experience at Dyla Brands, dove deep into Happy Viking’s DTC strategy, she and her team found popups were driving less than stellar opt-in rates. 

While Happy Viking boasts an impressive retail and Amazon presence, and the brand had recently seen upswings in site traffic, opt-in rates for their Klaviyo popups barely hovered over the industry standard. 

The Happy Viking team knew they had to capitalize on this new, hard-earned traffic. So they began searching for a popup tool that would deliver: 

1. Aesthetically pleasing designs
2. An easy-to-use interface for new and returning shoppers

Not long into their search, Dyla Brands’ Sr. Director of eCommerce and Growth, Kyle Pollack, discovered Amped from a client referral. After reading about how we skyrocketed opt-in rates for leading eCom brands, he eagerly consulted with his team who agreed to schedule a demo. Within two weeks of Happy Viking’s free trial, their team knew they found the perfect solution.

Implementing Amped’s popup tool was key in helping Happy Viking deploy visually captivating, on-brand popups that yielded record-breaking opt-in rates. 

Their team attributes this success to three key benefits of our tool: 

Benefit #1: Beautifully designed templates ready at any time

Designing beautiful, on-brand popups with Amped is a quick and effortless process — thanks to our vast library of fully built templates. This streamlined creation process saves Happy Viking’s marketing team countless hours per week while simultaneously driving record opt-in rates.  

"Having worked with Amped on two different brands now, their popups feel equally beautiful and on-brand for every product. Amped is a 10 out of 10 on the design side." 

Benefit #2: Amped's popups enhance business intelligence

Unlike most platform-based popups, Amped can efficiently collect zero-party data. This information bolsters Happy Viking’s ability to deliver a highly personalized (and thus higher-converting) shopping experience. For instance, their team is already leveraging these insights to personalize outreach to recurring customers. 

Benefit #3: Quick and effortless A/B testing — done in 1 click

In order to maximize ROI on popups, Happy Viking sought to deliver unique popup experiences to different shoppers, analyze the results, and optimize accordingly. 

With Amped, their team can execute this through low-lift A/B testing — driving more conversions for Happy Viking as well as saving them time to focus on optimizing and designing new popups.

While Happy Viking was initially skeptical that a popup tool could double opt-in rates for both email and SMS, Amped delivered those results within a month of implementation. In their words, “Opt-in rates were unbelievably high in such a short period of time.” 

Here’s a snapshot of the numbers Amped has driven for Happy Viking so far: 

• Over 200% increase in opt-in rates for email and SMS
• Onboarded within 48 hours and drove results within 1 month

Moving forward, Happy Viking can’t wait to further expand its popup presence. They are already working closely with the Amped team to implement add-to-cart popups, targeted popups for returning customers, and popups for customers who opt into email but not SMS (or vice versa). 

In the end, Happy Viking affirms the Amped team’s strategic guidance and white-glove partnership have been invaluable to unlocking immense ROI on popups.