How Sivana maintains a 13% opt-in rate with Amped

Learn how Sivana harnessed Amped to supercharge list growth, optimize ad spend with better CPAs, and double revenue!

13%

opt-in rate

19k

subscribed in first 3 months

2x

revenue from email

Owner at SivanaSpirit.com, TinyRituals.co

Benn Mendelsohn

“When we switched to Amped, we saw a dramatic lift in opt-in rates in the first two weeks, and we’re still seeing success. Now, all our brands use Amped.”

“When we switched to Amped, we saw a dramatic lift in opt-in rates in the first two weeks, and we’re still seeing success. Now, all our brands use Amped.”

Benn Mendelsohn

Owner at SivanaSpirit.com, TinyRituals.co

About

Sivana is a family business that Benn Mendelsohn and his brother Sam Mendelsohn have transformed into a leading online clothing brand with a focus on sustainable materials. They later launched Tiny Rituals, a sister brand specializing in crystal jewelry.

Sivana is a family business that Benn Mendelsohn and his brother Sam Mendelsohn have transformed into a leading online clothing brand with a focus on sustainable materials. They later launched Tiny Rituals, a sister brand specializing in crystal jewelry.

About

Challenge

Sivana needed to ensure spending more on ads would pay off ‍

Sivana knew there was an opportunity to grow faster with a ramped-up paid marketing strategy. However, before Sivana doubled down on paid ads, they needed to guarantee the investment would actually drive more leads and increase revenue. With this in mind, they started looking for a tool to spruce up their opt-in popup and capture the traffic these ads would drive. 

The team tested several solutions. However, the Sivana team expected these tools to provide a comprehensive, real-time picture of how their popup performed – which none of these solutions did. That's when Sivana found Amped.

Sivana knew there was an opportunity to grow faster with a ramped-up paid marketing strategy. However, before Sivana doubled down on paid ads, they needed to guarantee the investment would actually drive more leads and increase revenue. With this in mind, they started looking for a tool to spruce up their opt-in popup and capture the traffic these ads would drive. 

The team tested several solutions. However, the Sivana team expected these tools to provide a comprehensive, real-time picture of how their popup performed – which none of these solutions did. That's when Sivana found Amped.

Sivana needed to ensure spending more on ads would pay off ‍

Challenge

Owner at SivanaSpirit.com, TinyRituals.co

Benn Mendelsohn

“We wanted to optimize for better opt-in rates and the flexibility to design them, with controls over margin, padding, and A/B tests. And only Amped told us exactly how many emails or SMS we captured today.”

“We wanted to optimize for better opt-in rates and the flexibility to design them, with controls over margin, padding, and A/B tests. And only Amped told us exactly how many emails or SMS we captured today.”

Benn Mendelsohn

Owner at SivanaSpirit.com, TinyRituals.co

Solution

Amped offered the design flexibility & data transparency Sivana expected

Unlike the other popup solutions Sivana tested, Amped's no-code, customizable popup templates marries simplicity with data transparency. Within hours, the yoga brand started A/B testing popups to identify which design and messaging drove the most signups. 

Even better, our straightforward dashboard offered real-time insights into their email and SMS list growth. At a glance, Sivana could monitor how many leads each popup captured and when. This empowered them to optimize their opt-in flow to capture the maximum number of leads and confidently scale their marketing strategy.

Unlike the other popup solutions Sivana tested, Amped's no-code, customizable popup templates marries simplicity with data transparency. Within hours, the yoga brand started A/B testing popups to identify which design and messaging drove the most signups. 

Even better, our straightforward dashboard offered real-time insights into their email and SMS list growth. At a glance, Sivana could monitor how many leads each popup captured and when. This empowered them to optimize their opt-in flow to capture the maximum number of leads and confidently scale their marketing strategy.

Amped offered the design flexibility & data transparency Sivana expected

Solution

Owner at SivanaSpirit.com, TinyRituals.co

Benn Mendelsohn

“Amped's data gave us the confidence to more than double our ad spend. As a result, we've doubled how much revenue we bring in – even during our slow season.”

“Amped's data gave us the confidence to more than double our ad spend. As a result, we've doubled how much revenue we bring in – even during our slow season.”

Benn Mendelsohn

Owner at SivanaSpirit.com, TinyRituals.co

Results

With Amped’s popups, Sivana has more than doubled email revenue

Amped's robust opt-in data gave Sivana the confidence to double their paid ads strategy, unlocking incredible growth: 

  • 13% opt-in rate 
  • 19k subscribed in first 3 months
  • 2x revenue from email 

Moving forward, Sivana sees Amped as a key lever in their “growth machine.” Driving more and more traffic to their site, the team continues to optimize their opt-in popup. They’d love to surpass their already impressive 13% opt-in rate (the industry average is 3%, for reference) and unlock additional growth opportunities.

Amped's robust opt-in data gave Sivana the confidence to double their paid ads strategy, unlocking incredible growth: 

  • 13% opt-in rate 
  • 19k subscribed in first 3 months
  • 2x revenue from email 

Moving forward, Sivana sees Amped as a key lever in their “growth machine.” Driving more and more traffic to their site, the team continues to optimize their opt-in popup. They’d love to surpass their already impressive 13% opt-in rate (the industry average is 3%, for reference) and unlock additional growth opportunities.

With Amped’s popups, Sivana has more than doubled email revenue

Results

Owner at SivanaSpirit.com, TinyRituals.co

Benn Mendelsohn

“Amped clarifies how many users we’re converting to our email list and ensures that the people we bring in stick around. I’ve been super impressed since the moment we found Amped.”

“Amped clarifies how many users we’re converting to our email list and ensures that the people we bring in stick around. I’ve been super impressed since the moment we found Amped.”

Benn Mendelsohn

Owner at SivanaSpirit.com, TinyRituals.co

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